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The Battle: Cancer Project

From 0 to 5,000+ in 3 Weeks

Crafting a Full Digital Identity for a Cause-Driven Org.

The Challenge:

The Battle: Cancer Project is new. They had no online presence, no brand, no traffic, and no assets. Their vision is bold, fun, and mission-driven, requiring elements of fantasy table top games while being welcoming and inclusive.

 

We had to build visibility, credibility, and engagement from scratch. And we had to get them moving in three weeks. 

What We Did: 

  • Digital Brand Identity: We designed a logo, a color scheme, typography, and messaging guidelines for a nerd-powered nonprofit that needed to speak with compassion.

  • Website Build: Customized, accessible, and optimized for a flow into the volunteer and donation areas. 

  • Social Presence: Activated LinkedIn as their first outward-facing channel for awareness, connection, and future fundraising initiatives. 

The Results: 

  • Website Traffic: In one single day, the website went from 0 visitors to 232 site visits. Site traffic continued to spike, seeing 100 - 150% increase daily for the first three weeks. 

  • Traffic Sources: 

    • 55% Social Media

    • 42% Direct

    • 2% Search

    • 1% Media/Referral

  • Social Media: 

    • Impressions: Up 3,821.4% 

    • Engagement: Up 500% 

TBCP Project 1.jpg

You're ready to go from zero traction to high visibility. Let's have a chat. 

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